Trade Fashion Show- Fashion Exposed Conference Sydney & Melbourne

Hello and Welcome to Exposed Online...

Wow, what a week! MBFWA was a whirlwind of enviable street style, international fashion bloggers, and covetable designer collections. We were thrilled to fly in on day 4 to attend the debut of Sydney-based label, KAHLO in the New Generation Showcase, and witness luxury in action on the Aje runway. See our favourite runway pics and review in MBFWA for a day.

Phoebe Garland of Garland & Garland Fashion was also there amongst the frenetic fashion energy. She gives us her pick of the top emerging labels to watch out for in 'The emerging designers to watch out for at Mercedes Benz Fashion Week Australia (MBFWA)'.

Don't miss the chance to win the latest FASHIONTREND `Erotica' issue. We have 3 to give away!

What were your favourite MBFWA moments? Which designer did you love? Tell us about it, and share your favourite street style shot on our Facebook page! Don't forget to follow us on Twitter.

Until next time,

Sacha Strebe
Editor– EXPOSED Online

LATEST EDITION

An expression of individuality

It's not often you hear of a brand that aims to 'empower, provoke and individualise its wearers'. But when Victoria Cheatham designs for her accessories brand, Lotus Mendes, she is thinking of how she can `enhance the wearers understanding of their own inner being and sense of style'. "You can empower your allure of well being, strengthen who you are as a person and allow yourself to believe you can do anything you set your mind to."

MBFWA for a day...
	EXPOSED Online flew into Sydney last week on day 4 of MBFWA to catch the highly anticipated New Generation Showcase, where emerging label KAHLO caught out eye, and then a sea of sequins at a shipwrecked ball for the fashion week debut of AJE. read more »

Modern Alchemists

In 1881, Antonio Cerruti and his family bought a mill in Biella and founded the historic textile manufacturing company, Lanificio Cerruti. Still located there today, Cerruti is a leader for its cutting-edge technology and efficiency. Because the mill could produce previously unachievable large quantities of fabric for its time, during the First World War Cerruti supplied grey green cloth to the army, which saw the mill constantly updated making it even more efficient.

The emerging designers to watch out for at Mercedes Benz Fashion Week Australia (MBFWA)

Susie Bubble talks bloggers, brands and getting the balance right

Mention emerging designers to fashion agents and we start to get nervous. The reason: Well, mainly due to their lack of experience, sometimes lack of commercial knowledge in their designs, and also the lack of funding. After all it is our reputation on the line if something goes wrong. In truth, some of the look books that hit our email are for the most part, except with a few exceptions, let's just say "not saleable". Having said that, we do take the time to mentor and there are many emerging designers waiting to shine and need our help. Highly impressed after seeing some shows at this year's Mercedes-Benz Fashion Week, I have never felt more confident in promoting these designers.

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There are some success stories that just instantly inspire you to perform at your peak, to look at your work with fresh eyes and reach your ultimate goals. This is how we all felt when global influencer and one of the original fashion bloggers (launched in 2006), Susannah Lau aka Susie Bubble of Style Bubble came to Melbourne courtesy of Portable. She spoke of the integral role bloggers now play in a brand's marketing plan, and how this new relationship can be harnessed for a positive result on both the readers and the fashion industry. But it's all about getting the balance right, one that is mutually beneficial but doesn't sacrifice your independence or stifle self-expression.

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PROMOTION

GIVEAWAY: Win the latest FASHIONTREND `Erotica' issue

FASHIONTREND Australia has launched a new Issue showcasing LMFF and the Spring Summer collections direct from Paris and London. Click to find out how you can win a copy!

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