Fashion Seminar Series Exposed
The highly anticipated business and regional seminar series returns to Fashion Exposed Sydney with one of the strongest line-ups to date. Feedback from the Melbourne trade show earlier this year asked for a continuation on the Trends, Business and Digital themes to offer key components for fashion business success, leading online fashion trend analysis, and increasing online exposure for bricks and mortar boutiques, including regional retailers.
We have answered your call and incorporated all of the above in much more depth for the Sydney 2012 Business Seminar Series with representatives from WGSN, SCOUT, PORTABLE, REBORN, HURST & CO, GARLAND & GARLAND FASHION AGENCY, iSpyStyle and SHOPWORKS SCIENCE.
Kate Vandermeer of iSpyStyle curated the Sydney 2012 Seminar Series and is thrilled to be bringing such a stellar line-up of speakers and topics. "Its definitely the strongest line up we have had yet and from my point of view, having the opportunity to fill two days’ worth of business seminars is really exciting," she said. "In the past we have had to stick to certain topics on the one day, this way we were able to explore different topics over two days, so we could broaden the digital and business focus given that this is the area where retail is suffering the most.
"We asked two different speakers to touch on two different areas of the digital sector. One speaker is from REBORN and the other from PORTABLE, and both are offering really interesting solutions to digital media and promotion of e-commerce that will actually bring Fashion Exposed visitors ahead of the industry. REBORN’s seminar is based on new retail activation, an online topic that is still quite fresh in the Australian market, so it’s a big coup as far as speakers and content this time around.
"The other speaker I am especially excited about is Kate Hurst, she is such a prolific business woman responsible for helping brands like Romance was Born make their business profitable while still staying true to its creative roots. She has helped make them a sustainable business long term and allow them to continue doing what they are good at. Kate is very clever and switched on, so she will have good reminders for people who have been in business for a while and also for new people to the game."
See below for your exclusive first look at the seminar program for Fashion Exposed Sydney held from 12-14 February, 2012 at the Sydney Exhibition Centre.
To register, visit www.fashionexposed.com
Sunday 12 February -
10:30am - Trends Exposed - Spring Summer 2012 Trends - WGSN Jen Sherrin
- Jen Sherrin of WGSN has worked with WGSN for 7 years as the National Sales Manager. WGSN is the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries. www.wgsn.com
1pm - Business Exposed - The key components for fashion business success - Kate Hurst of HURST & CO
- Kate Hurst is the founder and principal consultant at Hurst & Co, a consulting firm which assists emerging brands to build their public profile and grow their business. She provides consulting services in the areas of business strategy, communications and strategic planning, creative and design consultancy, professional development, and partnership and funding. www.hurstandco.com.au
3:15pm - Digital Exposed - Increasing exposure online for your retail business
- David Easton Co-founder & Director - REBORN
- A self-taught digital and strategist and technologist, David earned his stripes with a client portfolio including Estee Lauder, ASX, Colgate Palmolive, Fairfax Digital and Tourism Ireland. - Jarrad Collings Creative Director - REBORN - Jarrad leads the creative direction for REBORN's clients and oversees that all creative work goes beyond client expectations. Over his extensive career in digital he's worked on the likes of Smirnoff, Pizza Hut, Toyota, Johnson & Johnson, Universal Music, EA Games, Baileys, NRMA and True Alliance. www.reborn.com.au
4pm - Retail Exposed - The latest global retail trends - Kate Vandermeer - Senior Spy at iSPYSTYLE
- iSpyStyle is a creative agency offering branding, marketing, strategy and digital communications for the retail, fashion and design industries. Kate has worked with WGSN, L'Oreal Melbourne Fashion Festival, Alice Euphemia, French Connection, Mimco, Fashion Group International, Ragtrader and The Coolhunter. www.ispystyle.net
Monday 13 February -
9:30am - Regional Exposed - How to maximise your regional boutique business - Phoebe and Robert Garland Co-founders and directors of GARLAND & GARLAND FASHION
- Garland & Garland Fashion is a leading fashion agency based in Sydney Australia. Between the two of them, Phoebe & Robert Garland have over 50 years' sales experience, backed with over 35 years experience in the fashion industry. Garland & Garland Fashion are regular contributors to Fashion Exposed Online & Ragtrader, and are regularly sought for comment from various media on the latest business fashion topics and issues. www.garlands.com.au
12pm - Trends Exposed - Global trends for retail, catwalk and the consumer - Tony Bannister, Director SCOUT
- Tony Bannister created and leads the Australian based, international trend forecast company, SCOUT via an online subscription based web site and hard copy trend books. SCOUT, is a hands-on business which works closely with leading, global retailers and fashion brands on strategy, marketing, product direction and development. www.scout.com.au
2pm - Digital Exposed - e-commerce & social media tips for fashion brands - Simon Goodrich, Managing Director PORTABLE
- Simon Goodrich is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne, Sydney and New York. Portable curates content; showcasing online video at portable.tv, fashion designers through Portable Shops and by staging national events through Portable Talks. www.portableshops.com
3pm - Customer Exposed - Understanding shopper insights to inform retailers - Mark Fletcher, Director SHOPWORKS SCIENCE
- Mark Fletcher is one of Australia's most experienced shopper researchers and a Director of Shopworks Science; an international shopper research consultancy that uses shopper insights to inform retailers about who, what, where and how their customers are shopping. www.shopworksscience.com.au
Tuesday 14 February -
11.15am - Selling Exposed - Discover how you can achieve an 80% sell through on new arrivals at full margin - David Sibel, Boo Radley
- New Arrivals do not wait to be sold. Find out what you can do to drive your business and ensure a high sell-through rate even in a slow economy. Boo Radley has grown 5 fold in the past 4 few years to be one of the largest labels in the southern hemisphere. With a production and distribution centre in China and headquarters in Melbourne, Boo Radley constantly looks to proactive communications strategies to ensure ongoing and consistent growth. David Sibel is the Managing Director of Boo Radley and he will be discussing the success of the label and how he helps boutiques attains sell through rates at full margin well over 80% .
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