From catwalk to high street

10 February 2010

Fashion Exposed's new workshop program dissecting the high street interpretation of catwalk trends looks set to give retailers a potent commercial edge. Led by iSpyStyle director and Exposed Online columnist Kate Vandermeer, the Runway to Reality workshops will cover menswear, retail tips and a top down approach to trends.

On Sunday 14 February from 1pm to 1.45pm, The Menswear Report will guide attendees through the coming season's trends, including savvy ways to capitalise on these for maximum return.

The Retail Workshop from 1pm to 1.45pm on Monday 15 February will supply invaluable insights on how to improve marketing, branding and retail presence, incorporating ideas on visual merchandising, social media and loyalty programs.

Rounding off the series, the Runway to Reality session, from 3pm - 3.45pm on Monday 15 February, will demonstrate how the hottest global catwalk trends can be interpreted for the "real, everyday customer".

Founder of iSpyStyle (www.ispystyle.net) - a design collaboration network encompassing a website, consultancy and educational program - Kate Vandermeer (pictured above left) is also a fashion business lecturer, freelance writer and trend spotter for WGSN.

Prior to launching iSpyStylehe Kate worked in a number of key design, marketing and branding roles with leading fashion brands including Mogil, Decjuba and French Connection.

 

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