Made Right Here clothing launches

10 February 2010

This month will see the launch of a new label created specifically to defy the offshore relocation of Australian manufacturing. Fashion consultancy Australian Fashion Partners (AFP)'s aptly named ‘Made Right Here' brand will launch mid-February.

AFP director Serena Beirne said the Made Right Here range comprised high quality, price pointed children's basics including denim, tees, dresses, leggings and pants. Targeting infants to two year olds, the range would be manufactured locally and use Australian fabrics wherever possible.

Made Right Here will launch at a special event during Fashion Exposed on 15 February, she confirmed, adding that the brand will initially target the independent and boutique retail sector.

"We're starting with childrenswear, but the longer term strategy is to provide wearable, quality clothing for all the family."

Dominic Beirne, managing director of ‘Made Right Here' and director of AFP, said if consumers wanted to make a responsible choice about keeping jobs in Australia they needed the option to buy Australian made.

"Despite what some major Australian-owned clothing companies claim, it is still possible to support Australian jobs and provide realistically priced, high quality children's basics right here in Australia," he said.

 

Comments

Marie Nona

The difficulties to have clothing manufactured in Australia is the cost.

Robyn Collins

Very pleased to learn of this venture. I manage a college uniform shop and everything is manufactured in Australia and where possible locally in Melbourne. I am constantly fighting the sceptics who are only interested in price point and with the attitude "They either lose it or grow out of it so why pay so much" but in actual fact, for the quality and individual style (not mass produced) our pricing it very competitive. Keep fighting the fight!

jenny bannister

I only believe in made in australia, i hate the offshore quaility, and cheapness of it all. My label has been exterminated by the TCFUA and my customers are really missing my clothes, Unfortunately i can only find skilled makers who only want to work at home for themselves and work when they want to, I payed them whatever they wanted because they were magnificent! But there are not enough of them to produce a proper service to my retailers, Plus the Union said they must all come into my studio to work, But it is too far away for them to drive, every day. I am sitting around doing nothing cause my hands are tied, I tried to find more skilled makers from the TFIA and AFC but they couldn't do my level of quaility and wanted 100 units of each style. I don't sell to the majors I was specialized and sought after, now really know, my clothes were beautiful. what a same the industry has come to this, Yesterday I saw 2 girls wearing Jenny Bannister copies, obviouly made off shore in cheap fabric and bad pattern cutting. they were at 2 different weddings, the wearers will never know the luxery of wearing well made quaility clothes.

jenny bannister

Ethical Clothing australia . will have to answer to alot. they are infront of the TCFUA UNION, this will cause even more labels to go off shore. Who wants to SUBMIT to a UNION??

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