Charles of London comes to Oz
The upcoming launch of UK streetwear label Charles of London looks set to see Australia join the ranks of the world's hipper shopping destinations.
Releasing to the market through Fashion Exposed's ‘StreetLab' streetwear precinct, Charles of London has already garnered a strong following through distribution in well known international retailers including the Patricia Field Boutique in NYC and the Laden Showrooms in London.
The label is expected to target Australian boutiques and retailers aligned with its edgy brand profile.
Other streetwear labels on show in StreetLab will include Aussie local Made by Metric, Ed Hardy, Narcissist, YouvsMe, We Walk and William Rast.
Amber Childs from Made by Metric confirmed Fashion Exposed would provide the label with an opportunity to gain exposure and build relationships with key retailers.
Meanwhile iconic fashion brand Ed Hardy would build on its existing offer with a new line of T-shirts, denim and accessories, inspired by vintage fashion, Hollywood stardom, and motorcycle and tattoo culture.
Fashion Exposed will run from August 30 to September 1 at the Melbourne Exhibition Centre.
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