Playboy dives into talent pool
Playboy swimwear has put out a call for promising candidates to vie for the honour of representing the brand.
The successful candidate will become ‘Face' of the new Playboy Swim range - designed and sold exclusively through high street retail brand Bras N Things.
To enter, applicants need to log on to bnt.com.au and complete the online entry form. They also need to submit two recent photos of themselves and must be 18 years old or over.
Five finalists will be announced on 15 September 2009 and flown to Sydney for the final selection process, where contestants will be interviewed and complete a casting in Playboy Swim product.
The winner will win a trip to Los Angeles and feature in Playboy Swim campaigns for 2010 including Bras N Things catalogues, window posters and point of sale campaigns.
They will also attend an exclusive VIP party at The Ivy in Sydney on Wednesday 7 October to launch the Playboy Swim range.
Online entries close on Sunday August 16.
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What message are we sending??
So now we are telling our young women that its ok to represent a brand that represent women exclusively in a sexually explicit way.........instead of encouraging women to become designers and established and represent REAL FASHION brands like Valentino and others........is everything about money and fame!!!