Denim forecasting tool hits Oz

14 October 2009

Australian denim players will soon have an invaluable trend tool at their disposal following a key team up between UK trend forecaster Mudpie and denim forecasting specialist Denimhead.

Denimhead specialises in denim and casual sportswear. Its books, Denimhead East and The Bottom Line, provide the most recent photographs from fashion capitals throughout the world and include original sketches for inspiration.

Australasian Mudpie representative Ginger Trend Consulting would represent Denimhead as part of its services offered to Australasia, confirmed Ginger director Eryn Behan..

"I am really excited to be offering Denimhead as part of my service, given that Australian designers are held in such high regard globally and are leaders in the specialised field of denim design, I cant wait to start show this unique product, as I feel it will be really well received in our strong market of denim innovators".

Behan added that she would launch Denimhead in Australasia by incorporating a tailored denim trend presentation into her upcoming trend seminar series, with the next one set for early December. Ginger had also recently appointed senior account manager, Emmy Florimond to help drive sales of the new service.

Jill Perilman, founder and CEO of Denimhead commented, "I've always admired Mudpie's creativity and professionalism and I'm very excited about our collaboration. Mudpie will take over the day to day operations and distribution thus enabling me to focus entirely on content and trend direction."

Andrew Jenvey, CFO of Mudpie added, "Mudpie is very excited about working with Denimhead. We have long aimed to have denim as part of our product portfolio, and with Jill Perilman on board we have one of the world's leading denim designers to make this a reality."

 

 

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Shelley Kellow - OV BOUTIQUE

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