Mudpie launches revamped trendbooks

27 October 2009

UK based international trend forecaster Mudpie has released a revamped set of six trendbooks for spring summer 2011, to cater to growing demand for a high design content across all market categories, as Mudpie CEO Fiona Jenvey confirmed.

"Consideration is the theme for our SS11 books. Today's successful brand needs to reflect on usability, innovation and, above all, good design," Jenvey said.

"According to the Design Council's programme ‘Designing Demand,' businesses which invest in design make an enviable $50 USD for every $1 USD invested, meaning that the business needs to be more design driven than ever. In an environment where the fashion retailer needs to think of ‘new and next', it is time for greater investment in your company's design department."

The six-strong Mudpie trendbook range includes: Cutiepie ‐ baby trends, Minipie ‐ kids trends, Mudpie ‐ tween and junior trends, MPK Female ‐ female trends, MPK Male ‐ male trends and Print & Pattern - all over print trends.

Numerous key features of the SS11 trendbooks include: a move to a more ‘mix and match' approach, with commercial merchandising ideas and more useful basic items and a textile page for each direction.

This season, Mudpie continues to work with three main trends, each of which is then divided into three sub‐trends, providing interpretation for a wider customer base. Each sub-trend reflects a certain fashion direction: ‘Fashion and Tailoring' (a directional, forward thinking range), ‘Leisure' (a range with a sporty or active feel) and ‘Seasonal and Casual' (for highly commercial ranges with an emphasis on seasonal garments).

The three new trends Mudpie predicts for the Spring/Summer 2011 season are:

Enlighten: Traditional styles blend with contemporary visions in a trend influenced by the rich and vibrant country of India.

Sobriety: The material excesses of the pre-recession society are forgotten, in favour of a humble, wholesome existence. Pleasure is found in relationships, community and life experience; a utilitarian revival begins, placing emphasis on style based on authenticity and timelessness instead of conspicuous and needless consumption. The idea of change fills many with hope for a new future founded on simplicity, ethics and wisdom.

Fable: A return to innocence manifests itself within the majesty and intrigue of the forest. Epic children's literature and the romance of idyllic, natural ways of life are underpinned by resurgences of fantasy ideals within cinema, fashion and design. Nature fuses with technology to produce a unique, hybridised vision of an ecological future, while retaining a vital link to times long since past.

 

 

Have your say