
The HORSPWR mantra is simple - Lifestyle with POWER is a rush. Tired of seeing the same old surf and street scene clothing? Then HORSPWR is a hurricane coming your way, their cool designs make a statement every time. HORSPWR clothing is an Australian company founded in October 2005 by entrepreneur and self-professed `rev head’ Ron Polonski. He took his love of cars to the next level and launched a fashion label targeting the motoring and automotive community, with quality, brand recognition and customer satisfaction as the number one priority.

There is no prouder moment in any young girls’ life than that of her formal or prom night. The day she officially transitions from a schoolgirl into a young woman, walking the red carpet in a floor length gown and spending the day in hair and make-up to prepare for a Hollywood-like appearance before all her peers. It’s a proud moment that will imprint in your memories forever, which is why the hunt for the perfect dress can be likened to the life-changing search for the Holy Grail. That’s why it pays to put your trust in one of the true red carpet masters, Mignon and LM Collections.

Fashion is often likened to confidence, daring to expose your true nature and personality via your external apparel choices. Be Brave Designs evolved from this concept with their underlying philosophy `to adorne onself with objects of beauty is to evoke the ancient goddess who demands to be worshipped’. It’s this fearless approach to design that inspired Perth-based designer and mother of two, Sharon Brant to create her debut collection in the summer of 2010.

It’s difficult to bypass the picturesque view of the North Western Australian coastline and not feel inspired by the beauty of nature surrounding you. For two creatives, the Indian Ocean and the contrast of its coastline provided the ultimate recipe for their unique swimwear line, Gypsea. Surf photographer Scott Bauer joined designer Emma Jones on their collaborative venture that fuses nature to design unique swimwear using the female form as their canvas.

Growing up, Jodie Hebb would watch her mother sewing pieces for her to wear on their farm in Western Australia. “I always admired her creativity in making clothes that were functional and fashionable,” she said. But despite a constant enjoyment and appreciation for fashion, Jodie never dreamt of a career in fashion for herself. “Mum dresses to flatter her age yet always look modern and quite unique,” she said. “She taught me a lot about dressmaking and she’s inspired me to believe I could create something myself that people enjoy.“

It is well known throughout the world that the Italians are rich in style, bursting with inspiration the countryside is laden with iconic buildings that tell a story of the nation’s ornate history. This precious heritage can also be mapped through the clothing of the eras, their chic elegance and inner flair are strong traits of their culture. It’s why one of the biggest fashion weeks in the world is held in Milan. Now Ink Olives Creative Director, Giuliana Vitiello is bringing that Italian history down under with the label Nadir into Fashion Exposed Sydney, 2012.

Her luxe designs have made Singapore the Desti-nation for designer handbags. With her successful recipe of bringing together both her passion and hobby into a full-time accessories business, Desti Saint is set to take on the world.

Turn the downturn frown the right side up with innovative visual merchandising ideas and make creative spaces that will entice your consumer to buy. The Visual Merchandising display systems from mei + picchi offer the boutique retailer an inviting, interactive and innovative shopping environment.

Dreaming of summer? SURDEASIA has your wardrobe covered. Three brothers from Argentina combined their South-American and European influences into a stunning prêt-a-porter clothing collection.

He counts some of the world’s biggest celebrities as his closest friends - think Madonna, Britney Spears and ultimate style icon Lady Gaga - we chat to cult costume jewellery designer, Rodrigo Otazu.